Functional Testing
Functional Testing That Goes Beyond the Test Plan
Real-world testing combined with AI-enhanced automation finds what internal QA misses.


Software Behaves Differently in the Real World
AI has forced internal teams to revisit their software testing processes. Traditional QA methods are insufficient on their own given the unprecedented speed and scale of development today. With app and feature releases outpacing test coverage, quality issues are reaching end users faster than ever — and revenue and retention are on the line.
Functional testing services from Applause alleviate pressure on internal teams by combining AI-assisted test generation and automation with skilled, independent testers assessing quality under real-world conditions. A dedicated Applause team manages structured test case execution, exploratory testing and regression testing against your specific objectives, and delivers filtered, actionable results in real time so your engineering team can move quickly on what matters.
Choose From Proven Functional Testing Methodologies
We fully manage the process from end to end, leveraging test automation augmented by AI and insights from the world’s largest testing community.
Exploratory testing
Skilled testers interact with your product or a subset of features in the real world, finding the kinds of defects that scripted tests alone can’t anticipate.
Structured testing
With testers following a detailed sequence, Applause systematically validates that core features and critical paths perform as designed.
Regression testing
Applause runs consistent checks across builds so resolved issues don't resurface and new problems don’t emerge as your codebase evolves.

Test Where Your Customers Are, on the Devices They Use
Software doesn't fail in one predictable way. It fails on a particular device, in a particular region, after a user takes an unexpected path. Applause helps you find those failures before your customers do, with a global community of 1.5M independent testing experts and end users. In over 200 countries and territories, they test the device configurations and environments your audiences actually use. Applause integrates directly with your existing development workflow and bug tracking systems, so results flow into your process without adding overhead or disruption.
experts and end users
countries & territories

Testing Capacity That Scales With Your Release Schedule
Applause experts complement your internal team’s capabilities with a functional testing strategy and resources that fit within your existing QA workflows. You provide the build, the scope and the testing goals, and Applause handles the rest. A curated testing team is matched to your requirements, manages test cycles and triages results — with critical issues detected and prioritized by AI, and new test cases created automatically as needed.
increase in testing capacity
more releases per year
Hobson & Company study based on real-world client examples compared to traditional testing methods.
Integrated Functional Testing, Strengthened by Artificial Intelligence
Combining real-world testing with automation accelerated by AI helps fill the gaps that traditional software testing misses.
AI-assisted test case creation
Based on user interactions, AI creates structured, reusable test cases; adapts them based on app changes; and applies intelligent self-healing, reducing maintenance.
AI-enhanced test automation
With Applause, human expertise defines what should be tested, and AI accelerates how those tests are created, maintained and executed.
Global testing community
Real people make the difference. With Applause, test in the markets you need, when you need, with independent experts and end users available 24/7/365.
Real device and location coverage
With Applause, curated teams test on the actual device and platform configurations, and across the use cases that matter to your customers.
Fully managed service
As an extension of your team, Applause experts help you design a scalable functional testing program that meets your needs from end to end.
Real-time results
Results are delivered as filtered, actionable bug reports directly into your bug tracking system, complete with reproduction steps, screenshots and video.

Test Unpredictable Scenarios That Emerge in Real Life
Real-world testing’s biggest differentiator is that it’s real. Applause's independent testing community is curated, skilled and matched to your specific requirements, whether you’re validating behavior in a niche market, covering a unique device matrix or testing a usage pattern that hasn’t emerged yet. Our functional testing services give enterprises valuable, human insights that validate apps, websites, connected devices, in-car systems, wearables and more, with up to a 50% reduction in critical issues.
reduction in critical issues
faster time to market
Hobson & Company study based on real-world client examples compared to traditional testing methods.
“Applause has been a valuable partner in testing a range of features and experiences prior to launch, providing flexible access to high-quality QA support as needed. Their work helps us identify issues earlier and improve overall release confidence.”
Turo | VP of Engineering
CASE STUDY
Applause Helps Expensify Accelerate QA While Improving Quality
Expensify, an online expense management company serving 15 million global users, faced challenges when it came time to support more platforms and features. With so many markets and configurations to test, the company turned to Applause. Applause helps Expensify catch critical bugs before release with real-world testing, and validate receipt-scanning functionality across hundreds of physical devices. We also provide localization services, evaluating quality across 10 languages. For seamless integration with Expensify’s QA systems, Applause testers work directly within GitHub and Slack. As a result of working with Applause, Expensify has caught thousands of bugs to date, significantly accelerated its release velocity and reclaimed internal bandwidth.
Ready to Dramatically Expand Your QA Capacity and Coverage?
Applause can help you build a scalable, fully managed functional testing program that leverages our global testing community as well as AI and automation to catch what standalone QA tools miss. Contact us today to get started for access to:
- The world’s largest community of independent testing experts and end users
- Custom, on-demand testing teams matched to your target markets, devices and user demographics
- Real-world coverage across 5M+ devices and countless platform configurations
- AI-assisted test generation and managed automation that scale alongside your release cycles
- Actionable defect reports integrated directly into your existing SDLC tools so your team can move fast and launch with confidence
Dive Deeper Into Digital Quality
From customer stories to expert insights, our Resource Center offers a deeper look at how we approach digital quality.