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Leverage Your Own Testers with an Easily Orchestrated Testing Process

Leveraging internal teams — such as employees, friends, families and contractors — to provide QA on a new or updated product sounds like a great idea — after all, who knows how to find issues with your product better than the people who know it best?

Well, it’s a great idea until you realize the headache that could come from managing this process effectively and at scale. It can be overwhelming for any organization to assemble and manage a variety of people that are not trained QA professionals. Even if you can assemble and manage the testers successfully, there are still the challenges of administering the testing and triaging feedback.

While this kind of ‘dogfooding’ (or ‘drink your own champagne’) testing program can have value and provide unique insights, it ultimately should only be a portion of your overall testing strategy. And if that small fraction is creating more overhead than other portions of a testing strategy, that’s a problem.

That is why Applause is providing a new offering called Bring Your Own Testers (BYOT). With BYOT, Applause’s fully managed service handles organizations’ internal testing in addition to testing performed by teams sourced from Applause’s global community of QA experts. Bring Your Own Testers leverages Applause’s established SaaS platform and well-honed processes that have been used by leading companies for over a decade. Results from internal testing and Applause’s curated testing teams are both available in the Applause Platform, and can be automatically exported to your bug tracking system. This eliminates the need for organizations to manage internal testing programs, and synthesizes all testing results to provide a more holistic view.

Bring Your Own Testers leverages Applause’s established SaaS platform and well-honed processes that have been used by leading companies for over a decade.

Let’s take a deeper look at how BYOT works and how it can help you.

What does Bring Your Own Testers mean?

For over a decade, Applause has built teams of vetted testers from its global community of trained QA professionals to meet organizations’ unique testing needs. Testers are matched to the specific demographics (location, device, skill set, etc.) that organizations covet in their testing, and Applause’s fully managed service manages the setup, test execution and delivery of triaged results using established processes. Issues can even be uploaded directly into an organization’s bug tracking system, helping development teams maintain a CI/CD workflow.

With Bring Your Own Testers, organizations get all the benefits of that managed service, but with their own group of pre-selected testers. Bring Your Own Testers enables an organization to take advantage of its internal teams that can provide valuable testing and user feedback, while eliminating the time and infrastructure that managing this process requires internally.

When an organization starts using BYOT, it will receive:

  • A personalized onboarding experience for internal testers
  • A branded testing platform experience for internal teams
  • Applause’s fully managed solution delivery support for team setup, onboarding, test execution and delivery of results
  • Fully triaged internal test results viewed in real time, with the ability to let internal QA teams triage results and/or automatically receive test results in their bug tracking system via Applause’s integration capabilities
  • Access to the Applause Platform to view results

How can BYOT help your organization?

Engineering and QA teams are striving to test faster and more often, and want to increase development velocity while cutting down on cumbersome processes that will slow them down. BYOT represents a way for teams to achieve all of this, while also getting a more holistic view of their testing results.

BYOT represents a way for engineering and QA teams to test faster and more often, increase development velocity, cut down on cumbersome processes, and get a more holistic view of their testing results

There are three main benefits of leveraging BYOT:

  • Access to Applause’s fully managed service: BYOT enables organizations to engage with their internal teams in a way that may otherwise be impossible. Applause’s team manages the setup, execution and delivery of results.
  • Expanded testing results and feedback: Organizations receive richer testing results and feedback by leveraging Applause’s global, expert community in addition to their internal teams. You can also take advantage of Applause’s ability to integrate with the top bug tracking systems so that issues can be assigned and addressed immediately.
  • Seamless experience for your internal teams: Applause makes it easy for an organization’s internal teams to start testing and report actionable bugs and feedback. Teams are registered and onboarded through a simple, personalized branded experience so testing can begin quickly. Once testing has started, internal teams have real-time access to the Applause Platform to easily access builds, report issues containing all the necessary information, upload videos and provide valuable user feedback.

Applause remains committed to enabling organizations to benefit from quick and valuable testing results that they can view in real time, and ultimately creating a modern, holistic testing strategy. This is why Applause offers capabilities such as integrations with bug tracking systems and bug fix verification to speed up organizations’ testing efforts, and has rolled out new offerings such as the Applause Quality Score and Integrated Functional Testing to become more data driven and holistic. Bring Your Own Testers represents the next step in that journey.

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Apps targeting young people

Naturally, banks and online brokers are also increasingly offering mobile solutions for stock trading. However, this new group of fintech startups has a different structure than traditional providers. As international apps with social media appeal, they are aimed at a particularly young target group of 25- to 35-year-olds who want not only access to stock trading but also a new kind of user experience. It has become clear that accessibility and user-friendliness are key selling points for these new investment apps. For example, according to Bitkom’s Digital Finance Report 2020, 40% of respondents expressed the expectation that “smartphone apps’ ease of use for stock and securities transactions will enable more people to benefit from companies’ performances.”

In a nutshell, the easy access via smartphones makes these “neobrokers” so appealing. Clear design, community integration, and ease of entry has turned UI/UX into an actual product.

Special opportunities – special risks?

Many apps have little to no limit on how small a trade can be, making it possible to buy fractional shares. As mentioned, they charge very low fees — or none at all — and are available outside of regular trading hours. The apps clearly aim to lower the entry threshold for stock trading, and sometimes lure new users with free shares. On the flip side, the apps offer no or minimal investing advice, unlike traditional brokers. Consequently, purchasers must do their own research outside of the app, using articles, forums and social media. This aspect has raised suspicions in the German market. In the survey undertaken for the Bitkom Digital Finance Report referenced above, 69% of respondents stated that “an advisor’s input is absolutely key to making good investment decisions.” As a result, the separation of professional advisory services and the gamification of trading stocks carries certain risks, especially for inexperienced users.

Too much power?

The potential dynamics unleashed by direct market access were demonstrated in an interesting case study in January. Small investors coordinated a purchase of GameStop stock via Reddit to prevent a decline in the company’s value, on which hedge funds had speculated. In fact, the Reddit community’s actions were so successful that U.S. authorities are now investigating the possibility of market manipulation. Outrage erupted, however, when Robinhood simply suspended trading in GameStop shares at the height of the buying frenzy.

Ultimately, the neobroker did have a good reason for halting trading. The security it had deposited with clearinghouse DTCC was insufficient to match increased trading volume. However, this episode illustrates that some luster has fallen from the new market power of small investors: Even trading apps do not eliminate the intermediary function; they only replace it, sometimes with even more opaque conditions than before.

The outlook is promising

And yet, neobrokers are attracting young investors by reinventing the process of investing and stock trading. With pleasing designs and customer experiences geared toward millennials, these apps will be able to gain many users in the next few years. At that point, they will have to show that they can keep up with the momentum that they created. Users expect apps, acting as financial service providers and managers of highly sensitive data, to be error-free at all times and in all places – and rightly so. User trust and compliance with financial rules will play a crucial role in determining whether neobrokers will remain competitive as market penetration continues.

However, the new investment apps’ penetration of the DACH market is still at an early stage. Established providers, especially banking apps, may leverage the trend by incorporating a more attractive UX and simplified investment features into their existing apps. For example, a whitepaper from the Sparkassen Innovation Hub on the topic of changing values recommends “opening up products to small investment amounts” as well as “using a clear, appealing interface (UI), playful elements for data entry and maintenance, [and] the use of status and progress indicators to guide users through processes” to attract a new group of potential investors.

One thing is certain: The phenomenal growth of investment and trading apps, especially in Germany, could be a precursor to interesting developments in the coming years.

Dan Cagen
Dan Cagen
Former Product Marketing Manager
Published On: September 22, 2020
Reading Time: 5 min

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